What we do on social media platforms is often analyzed as a performance or construction of the self. On this view, what we are doing is giving shape to our identity. What we “Like” is the projected identity, or better yet, the perception and affirmation of that identity by others. This, of course, does not exhaust what is done with social media, but it is an important and pervasive element.
When we think about social media as a field for the construction and enactment of identities, we tend to think of it as the projection, authentic or inauthentic, of a fixed reality. But perhaps we would do well to consider the possibility that identity on social networks is not so much being performed as it is being sought, that behind the identity-work on social media platforms there is an inchoate and fluid reality seeking to take shape by expending itself.