Social Anthropologist/Digital Strategist into music, digital culture, social technology & open innovation. Co-founder of @MitteDigital. I live in Kreuzberg, Berlin.
In this era of economic uncertainty, in contrast to the zeitgeist, technology has become a beacon of hope. It’s cool, synonymous with success and promises to enhance life. Like alchemy in the Renaissance, technology brands offer a potent combination of wonderment, distraction and optimism. Their CEOs are evangelistic figures; revered and admired. They promise a brighter future on a rainy day and we believe it because we want it to be true. They show us what is possible. Herein however, is the crux of the problem. Technology is tech-centric. There is the assumption that because something can be done, it will be popular, important and useful. However, ‘We are now able to…’ is not the same as ‘People now want to…’. Possibility is mistaken for demand.
